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Case Study 8

Mock Tests > Case Study 8
As a driver in the modern haulage industry it is essential that you have an understanding of how the industry operates and of what the market segments are.
You also have an interest in public relations and brand image, and you would like to know more about how haulage services are marked.

There are 7 multiple choice questions in this case study. Read this carefully and ensure you fully understand the scenario before starting the test. You need to score 6 out of 7 to pass.

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1. What are some purposes of marketing? Mark two answers
A To promote a company or business
B To replace the sales team
C To tell customers what they want
D To win business
Correct Answer: A To promote a company or business, D To win business
2. What can drivers do towards creating a positive brand image? Mark two answers
A Drive as quickly as possible to shorten delivery times
B Drivers do not really play a part as they only drive
C Make timely deliveries
D Show courteous and considerate behaviour
Correct Answer: C Make timely deliveries, D Show courteous and considerate behaviour
3. Which of the following contribute towards a good brand image? Mark two answers
A Bullying other motorists
B Dirty vehicles
C Having a good name within the industry
D Smart and presentable drivers
Correct Answer: C Having a good name within the industry, D Smart and presentable drivers
4. Why would a haulier employ the services of a public relations company? Mark one answer
A To deal with complaints
B To help ensure everybody gets a good impression of the company
C To sell services to the general public
D To staff the customer relations department
Correct Answer: A To deal with complaints
5. Which of the following are market segments in the haulage industry? Mark two answers
A Articulated lorry driver
B Furniture removals
C Machinery carriage
D Tipper truck driver
Correct Answer: B Furniture removals, C Machinery carriage
6. What approximate percentage of the freight is carried by road in the UK? Mark one answer
A 60%
B 70%
C 80%
D 90%
Correct Answer: C 80%
7. What type of specialist business might be used to assist in arranging the import and export of goods? Mark one answer
A A freight forwarding company
B A haulier company
C A public relations company
D An insurance company
Correct Answer: A A freight forwarding company